Branded Content Intern

About Aposto

Aposto is an independent media company. Around half a million people read our newsletters across eight verticals (Gündem, Pareto, Apéro, Duende, Quando, Angst, Soli and others), and we publish a website, an app, a print paper, and run events. Our editorial principle is "gürültüden uzaklaş": we'd rather say one thing clearly than ten things loudly.

Brands work with us because that voice is worth borrowing. The branded content we make for them has to read like Aposto, not like an ad that wandered into the wrong place.

The role

You'll sit within the account team and write most of the sponsored content that goes out in our newsletters. Concretely:

• Turning a client brief into an advertorial that fits the vertical it runs in, in tone, length, and structure
• Placing that content into the newsletter: loading it into our sending tool, checking links and tracking, making sure it lands in the right issue on the right day
• Writing the social posts that accompany some campaigns, and occasionally adapting a newsletter piece for Instagram or LinkedIn
• Keeping a simple record of what ran where, so the account team can report back to clients
• Sitting in on client briefings when useful, so you understand what the brand actually wants before you write

You report to the account lead. Editorial will read what you write and will tell you when it doesn't sound like us. That feedback is the main thing you'll learn from here.

Who this suits

• Final-year university students or recent graduates (within the last year or two). Department doesn't matter much; how you write does
• You write well in Turkish. Not "good at essays" well: you can make a paragraph about a bank's new card interesting to someone who didn't ask to read it
• You read newsletters and notice why some work and some don't
• You're comfortable with the unglamorous half of the job: the placing, the checking, the spreadsheet
• English good enough to read a brief from an international client
• No prior agency or media experience needed. A portfolio of anything you've written that people actually read (a newsletter, a blog, a well-run social account) counts more than a CV line

Details

• Internship, minimum 6 months, paid
• Full-time for graduates; final-year students can do 4 days a week around their schedule
• Istanbul office, with room to work remotely some days once you're settled
• For those who do well, this is a path to a full-time role on the account team